About Us


Send a Media Advisory is a service of Red Cup Agency. We have been working in PR and communications since 2011. Our founder, Lee Schneider, has been working in media production for nearly 20 years.

Lee Schneider – Communications Director and Founder

Lee Schneider is Red Cup’s communications director and founder. He is the lead on client accounts, managing external communications such as press releases and ebooks, and internal communications such as email newsletters and blogs. He oversees social media posting for clients and advertising placements on all platforms. He is an instructor at USC and has more than 20 years of experience in journalism. He has been a writer for Good Morning America, a producer for Dateline NBC, and a producer and executive producer on many hours of programming for the History Channel, The Learning Channel, A&E, the Travel Channel, Bravo and others. He is the author of  Be More Popular: Culture-Building for Startups, an Amazon #1 bestseller, Los Angeles: Chronicle of a Startup Town, Powerful Online Delivery Systems: Free and Low-Cost Platforms for Creative Companies and Individuals.  His forthcoming book, The Angel Investor Handbook, will be released in 2017. He writes a column for Medium and a highly-experimental, opinionated newsletter.  He is executive producer and sometimes host on four podcasts, including Cult/Tech, EdTech NOW, The Smidge Wines Podcast, and Storytime Friday. He is a native New Yorker who has lived in California since 1988, when he moved to LA to write feature screenplays for Disney. He also wrote episodic television programs and cartoons, including the now-iconic ThunderCats. His mother was a sculptor and his father a lawyer; in keeping with his genetic makeup, he combines the artistic and analytical, serving his clients with an approach both creative and data driven. He is a married father of three.

Kate Durocher – Press Outreach Manager

Kate Durocher is Red Cup’s Press Outreach Manager. She develops story pitches, writes press releases and manages the Red Cup media database. She graduated from the University of Southern California in 2015. She studied broadcast and digital journalism and entertainment and communication during her time as a Trojan. Originally from Michigan, Kate moved out to Los Angeles to pursue her dream of becoming a journalist. She has experience in all areas of show business, from being the executive producer of her own entertainment news show, to hosting for an array of outlets, Kate loves to inform and entertain others. In the past, Kate has written for publications such as The Hollywood Reporter and E! News and her first job in LA was as a classic car researcher for Discovery Channel’s Overhaulin’. Kate grew up on Lake Erie and had grandparents who were farmers, making her quite the adventurer. Throughout school, Kate performed in many musicals and was a dancer, with tap dancing being her favorite. On top of that, Kate has a passion for volunteering and helping others and advocates especially for anti-bullying, a topic that is near to her heart. Some fun facts about Kate include that she can ride a unicycle, has interviewed celebrities like Robert De Niro and Sandra Bullock and she used to raise rabbits!

Dave Mendonca – Podcast Booking Producer

Dave Mendonca is Red Cup’s podcast booking producer. Using his deep resources and abundant contacts in the podcasting community, he finds the right podcasts for our clients.  He writes useful freelance Entrepreneur.com articles about how podcasting can be a good marketing tool for business owners. He lives in the Toronto area.